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EveryAction overview

EveryAction is a unified CRM solution to help nonprofits manage their fundraising, donation pages, emails campaigns, and advocacy in a single platform. Users are able to cultivate donor relationships, track gifts, run direct mail and telemarketing campaigns, and more. The platform helps nonprofits build a highly engaged supporter base through key features such as one-click donations, social network integration, event management, and more.

Engagement tools enable nonprofits to create and send emails with integrated one-click donations and improve deliverability rates. EveryAction provides users with a 360 view to better understand supporters by collecting data on donation history, email engagement, petition sign ups, and more, in one location. Features include list segmentation, targeted emails, multi-step donation pages, optimized forms with one-click actions, social advocacy, volunteer management, data visualization, and more.

Multi-channel organizational tools help nonprofits to coordinate activities across all supporter touchpoints, from phone banking, to door knocking, to events, and direct mail. Users can get access to better voter file data, as well as enhanced contact data and consumer data from EveryAction’s partner TargetSmart Communications. Nonprofits are able to send personalized letters with custom labels, and create and store unlimited form letters by subject area.

Nonprofits can manage volunteers and track all signups and activity by creating unique volunteer profiles and adding activities, shifts, and roles. Users can also organize events and logistics and manage invitations, scheduling, confirmations, and attendance within EveryAction. All details about workers’ jobs, shifts, worksites, and places of employment are tracked, and can be customized for each campaign.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages


EveryAction reviews


Very good


Value for money
Ease of use
Customer support

Easy to use at first, and immense power and flexibility when you get into it. Also great performance

Used daily for 1-2 years
Reviewed 2018-05-01
Review Source: Capterra

It's a powerful engagement platform The ActionTag online form system works great out of the box, and is fairly easy to customize if you want to fine-tune your user interfaces and flows User management is made really easy with some powerful tools like quick role comparison and impersonation It's blueThe performance! Views load fast. Reports update fast. Contacts and user records save automatically for 80% of the attributes you update. And the "Create a List" interface is so performant that I use it just to answer idle questions about the constitution of our database (which is not small). I've used Salesforce a fair amount with a similar sized database; often running reports, you would enter in all the parameters, run it, and then go make a sandwich. Five minutes later, maybe it had run. I never even THINK about how long something will take to run anymore. It's great.

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EA is user friendly, built for activism, and a "work in progress".

Used daily for 6-12 months

At Resource Generation we appreciate how user friendly EveryAction is to navigate. Our full staff and many of our member leaders need to use the system to move their work forward, and that hasn't been possible with other systems. EveryAction also uses the language of in person and online organizing throughout its systems which is helpful from a functionality and user adoption standpoint. The values alignment also means the kinds of functions that are built prioritize justice frameworks, such as selecting preferred gender pronouns.

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In my work, we use the Every Action advocacy, fundraising, and email tools.

Used daily for 6-12 months
Reviewed 2018-03-06
Review Source: Capterra

The software is extremely user friendly, my non-technical staff find that setting up emails, petitions, advocacy campaigns, sign up forms, and fundraising forms is very easy to do. Every Action is constantly asking for user input and rolling out updates and new features that make the tools more robust and easy to use. The advocacy tools are robust and include integration with social media both for campaign targeting (through twitter) as well as to make it easier for constituents to share our campaigns. For the most part, tracking and reporting on email, advocacy, and fundraising results within the tool is easy to use and the reports are robust. Creating scheduled reports and analytic dashboards is easy and allows you to see almost every detail you'd want to know about how your campaigns are performing.

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Moving to EveryAction was an great decision on our part -- incredibly better than our old system.

Used daily for 1-2 years
Reviewed 2018-02-26
Review Source: Capterra

Its step-by-step functionality is great even for non-tech people; they seem to get it much quicker than others. And the VAN integration was the big selling point for most people -- never before has it been so easy to see if someone opened an email, came to an event, filled out a form, and got a survey response all in one place before. And while we don't use it as much as I'd like, the Advocacy Tool is truly great and something I haven't seen others do as well. And Customer Service is always responsive and helpful if it's something that already exists.

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Our web developer recommended EveryAction to us. We are a patient advocacy organization.

Used daily for 6-12 months
Reviewed 2018-05-03
Review Source: Capterra

Quite a few, but off the top of my head: Modernized, nice looking communications. Increased engagement with volunteers. Superior analytics.EveryAction has modernized our communications in many ways. The most important improvement for us a nationwide advocacy organization has been the uniquely easy way that EAction helps us track and analyze our volunteer engagement. We are most excited about the event management and recruitment potential of EveryAction, and the possibility of unifying and bringing most of our digital communications under one tool.

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EveryAction pricing

Starting from
Pricing options
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Contact EveryAction for detailed pricing information.

EveryAction features

Contact Database
Contact Management
Customizable Reporting
Mobile Integration
Reporting & Statistics
Third Party Integration

Access Control (27 other apps)
Activity Dashboard (33 other apps)
Activity Tracking (21 other apps)
Attendance Management (34 other apps)
Automatic Reminders (25 other apps)
Credit Card Processing (32 other apps)
Custom Fields (34 other apps)
Customizable Branding (24 other apps)
Data Import/Export (34 other apps)
Electronic Payments (34 other apps)
Email Integration (26 other apps)
Recurring Billing (22 other apps)

Additional information for EveryAction

Key features of EveryAction

  • CRM
  • Contribution tracking
  • Grant management
  • Payment processing
  • Planned giving management
  • Jarita Sandal VANELi Women's Wedge Cuoio Nubuck Pledge management
  • Grant management
  • Donor management
  • Membership management
  • Recurring giving
  • Mobile giving
  • Prospect management
  • Donor management
  • Member database
  • Fundraising management
  • Social media management
  • Dues management
  • Committee management
  • Targeted email
  • Development
  • Voter contact
  • Volunteer management
  • Online donations
  • Advocacy
  • Online actions
  • Social advocacy
  • Social network integration
  • Event management
  • Supporter management
  • Data visualization
  • Multi-step donation pages
  • Customizable reporting
  • AC compliance & reporting
  • Volunteer management & member activation
  • List segmentation
  • APIs
  • Third party integrations
  • 360 degree view
  • Deadline tracking
View All Features


EveryAction is built and supported by nonprofit experts for optimizing conversion rates and online / offline engagement efforts, with fundraising and advocacy best practices baked into one product.

Create one-click actions for any type of campaign, from donations to advocacy, integrated within emails or on EveryAction's mobile-optimized pages.

Understand supporters with a 360 view on donors including donation history, email engagement, petition sign ups, and more in a single database.

Facebook integrations, social share tracking and advanced social matching allow users to monitor and track influential supporters.

Cultivate donor relationships with EveryAction's unified CRM and optimize interactions with supporters and prospects with targeted email.
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